11.11.19 / Social Media Strategy For Independent Producers

Tutors: Caroline Scott

Date: Monday, November 11th, 2019

Duration: 1 day (9.30 – 16.30)

Venue: Dublin TBC

Cost: €100

Course Profile:

Presented in partnership with Screen Skills Ireland, in this one-day course you will learn how to create a social media strategy to accompany your hit TV show. Through the course you will learn how to engage with your audience on each social platform. Studying some of the most successful campaigns across Reality, Factual, and Documentary (Love Island, Grand Designs, 21 Kids and Counting), you’ll shift the way you think about distributing content online and will leave with a working knowledge of the potential of each platform, confident in how to make the most of the individual features they offer.

Through the course you will dive into how to craft a successful social media content strategy to fit your goal; how to increase brand awareness to your social accounts; and how you can use Facebook advertising to get more engagement on your content. What’s more, course leader Caroline Scott will leave you with loads of time saving tips and techniques so you can get started straight away.

The day will include a presentation and Q&A session from the social team from RTÉ, who will give an overview of their requirements once a show is commissioned.

Participant Profile:

This one-day course is aimed at Producers, Assistant Producers, Digital Producers, Coordinators, Social Media Managers.

Application Procedure:

Please apply via the Screen Skills Ireland website by 12pm on Monday 21 October 2019, attaching a current CV with your application. Please email a brief statement outlining your focus and motivation for attending this course to Críona Sexton at criona.sexton@screenskillsireland.ie.


Caroline Scott

Caroline Scott is a videographer and social media specialist, helping news organisations and businesses better connect with their audiences using smartphones.
Her previous role as Deputy Editor of Journalism.co.uk saw Caroline report on the latest innovations and trends that are changing the digital journalism industry, with a strong focus on the growth of mobile journalism in the newsroom and how journalists are using the technology to better connect with audiences.

Although trained on ’traditional’ cameras and desktop editing software, she prefers to shoot, edit and publish her work from mobile devices, experimenting with a range of formats for viewers on different social platforms – and is a huge advocate for vertical video and raw content. Prior to reporting for Journalism.co.uk, Caroline was based in the South Atlantic where she developed a television station and its news programming for the population of the Falkland Islands. Her work as a videographer includes producing short films, documentaries and educational material for various companies in the UK.

  • 11th November 2019
    9:30 am - 4:30 pm