Furthr Festival Emerging Futures Schedule Announced!

Emerging Futures: Creative Content, Technology & Innovation in the Screen Sector Programme October 21st


In partnership with Animation Skillnet, Screen Skillnet and Immersive Technologies Skillnet and supported by Screen Ireland and Animation Ireland.

Emerging technologies are reshaping how creative content and experiences are produced and consumed globally.  Real time technologies such as virtual production, motion capture and the acceleration of immersive technologies in creative and enterprise sectors, are opening up creative and technical opportunities that we have never seen before.


In partnership with Animation Skillnet, Screen Skillnet and Immersive Technologies Skillnet and supported by Screen Ireland and Animation Ireland, Emerging Futures: Creative Content, Technology & Innovation in the Screen Sector, will explore these new opportunities in a unique one-day programme at Furthr Festival 2022 on October 21st and examine what this means for the Irish screen and immersive industries.


The event will see the launch of the new Feasibility Study for SIIL – a National Innovation Lab for the Irish Screen Industries, share the findings from recent The Irish Immersive Economy and the Digital Transformation in the Screen Industries study.  All three reports have been commissioned by Animation Skillnet, Screen Skillnet and Immersive Technologies Skillnet.


Hot off the press, the 2022 Screen Ireland and Animation Ireland Screen Innovation Fund winners will also be announced on the day and demos of how these companies are using innovation and technology to advance the state of the art in the animation and screen sector, along with some fantastic VR experiences, will be available to explore.



Welcome and Intro to the Day: 10:45-10:50

Speaker: Tracey Donnery, Executive Director, Policy, and Communications, Skillnet Ireland Session 1: 10:50am-11:05am Keynote: Sol Rogers, Global Director of Innovation, Magnopus – Drivers for Global Innovation in the Screen Sector (15mins).

Session 2: 11:05am-11:30am

Title: Digital Innovation in Ireland: Report launch of a feasibility study for SIIL – a National Innovation Lab for the Irish Screen Industries, highlights from The Irish Immersive Economy Report 2022 and Digital Transformation in The Screen Industries Study

Focus: In 2022, these three new reports, published new data, insights, and recommendations on how to take up the global opportunities in XR and new real time technologies. This session will present key findings and recommendations from each report. Speakers: John O’Dea (Tech Ireland) Laurie Knell (Strategic Innovation), Camille Donegan (Eirmersive)

Session 3: 11:35am-12:25pm

Title: Advancing the State of the Art in XR & The Screen Sector in Ireland

Focus: State of the Nation in Ireland and Future Growth.

Following on from the Session 2 report findings, which point to the wealth of talent and innovation already happening across Ireland, this session highlights the barriers to adoption and speaks to a future Irish market which could see significant growth and potential in screen and tech innovation. This panel will look at how we collectively build a thriving national innovation ecosystem and will point to the new opportunities coming on stream today to future proof tomorrow including the Screen Innovation Fund 2021 and 2022 and also:

– Dependence on training and skills development to ensure a workforce that’s fit for purpose.

– The State of the Nation in XR in Ireland today, examples of innovation on screen and what can we learn from others internationally.

– Future proofing innovation: opportunities to accelerate the Irish Screen & XR industry today.

-Where the opportunities are for businesses and creatives.

– Screen Ireland Launch of 2022 Screen Innovation Fund announcement.

Speakers: Dan Ring (Foundry), Stephanie Anderson (Policy Programmes Manager Meta), Andrew Chitty (UKRI Director Audience of the Future UK), Tracey Donnery (Skillnet Ireland), Johnny Cosgrove (MeetingRoom), Keith Jordan (VP Innovation Mastercard), Fiona Kilkelly (Eirmersive)

Q&A: 12:30pm – 12:50pm Following on from session 3, the audience are invited to contribute their thoughts, ambitions and visions to the future of Innovation in the Screen Sector in Ireland 2030: what is industry’s collective ambition and vision?

Session 4 Demo: 13:00pm-16:00pm

Demo of 5-6 Screen Innovation Fund Projects Meet with the successful companies from Screen Ireland & Animation Irelands Creative Content Fund 2021 and learn who has been selected as part of the Screen Ireland & Animation Ireland Innovation Fund 2022.



Session 1: 12:20pm-1pm

Title: New Moves: Driving value in other industries: Opportunities for Ireland’s creative sector in Visitor Experiences, Health, and Training.

Focus: What opportunities exist for Ireland’s creative content industries, to bring the skill and art of creating engaging and immersive stories experiences to industries outside of the creative sector? From the pressure in the tourism sector to maintain and attract visitors, the opportunities in health and wellbeing to workforce training and workplaces of the future, the creative industries are in a prime position to utilise what they do best to generate new business and enter new markets. Join this panel session to find out more about the new experiences being created by companies today that are creating new models of business growth.

Speakers: Aaron Jay (CEO Emagine), Brenda Mannion (COO Mersus), Emily Crofton (Teagasc), Michael Guerin (Imvizar)

Session 2: 2:00pm-3:00pm

Title: Creative Convergence – Building new Real Time Pipelines into the Future

Focus: New production tools, processes and workflows are radically changing the way content is being created in the screen sector. Virtual Production, real time content creation and using games engine pipelines are affording new ways to think about how we create stories. In game engine filmmaking, LED Walls, in camera VFX bring an entirely new skill set to the film making toolbox. How accessible is it? Is it possible to achieve and what does it mean for businesses, the Irish screen workforce and Ireland’s global competitive edge?

Speakers: Nancy Xu (VP Producer Epic Games), Nicky Grogan (Producer &Development Exec Piranha Bar), Declan Keeney (Studio Ulster), Sol Rogers (Global Director Innovation Magnopus)

Session 3: 3:15pm-4:00pm

Title: Breaking the Mould, technical innovation in Content Creation driving powerful new storytelling experiences.

Focus: Irish creative businesses are using tech innovations to drive greater immersive content

experiences for audiences and compete on an international stage. This panel will explore the new and emerging forms of content taking centre stage globally, the innovative technologies that underpin them and share the opportunities that are opened by experimenting with new tools and techniques to engage new audiences and create new forms of content creation in the screen sector.

  • Emerging Tech as a tool for new forms of storytelling
  • Learn how to fund new R&D and content creation
  • Understand where the new markets are and routes to distribution

Speakers: John Cassey (CEO Factory 42), Camille Donegan (VR Producer), Daniel Staines (Algorithm), Niamh Herrity (Head of Production Pink Pong), Emily Aoibheann (Artist), Andrew Chitty (UKRI Director Audience of the Future UK)

The event’s Tech Arcade will also feature a range of demonstrations including:

Trinity College Dublin

Demo Title #1: A Virtual Reality Volumetric Music Video: Featuring New Pagans

Demo Title #2: Virtual Performances in Real-time Game Engines  (Motion Capture)


Demo Title: Volumetric Capture (using the Volu App)

Note: Trinity (Gareth Young) will be managing the display for the Volu App but the display area will have Volograms marketing material.

Utility AR

Demo Title: Smart Glasses for Workers

Mersus Technologies

Demo Title: Avatar Academy Platform – an Immersive Training Demonstration


Register for the event

Take part in the conversation, meet new collaborators, and stay ahead of the curve by joining us on October 21st at The Convention Centre Dublin.

Animation, Immersive Technology and Screen Skillnet are offering a number of reduced rate passes, at 50euro per person. (Current public rate is 129euro)

Ticket price includes lunch and networking drinks. It also includes access to the entire Furthr Festival event.


If your focus is primarily SCREEN you can purchase your ticket here:


Password: SS2022

If your focus is primarily ANIMATION you can purchase your ticket here:


Password ASFF2022

If your focus is primarily IMMERSIVE TECHNOLOGY you can purchase your ticket here:


  • 21st October 2022
    8:00 am - 5:00 pm